30 August 2006

September Issue!

The magazines have hit the newsstand early. One of my mommy friends, Lauren, commented on how "different" and "fresh" this issue looks. I have to say that it is my favorite ... I can't stop looking at it. And, typically in this biz, once the magazine is published the editors are SO done with it. Mostly because we are in the trenches of another issue already. Take October, for instance. We're working on two must-read stories about the state of foster parenting and the psychological issues behind childhood obesity. Each issue we push ourselves to do even better. That's the “Madonna factor” of magazines; you can reinvent yourself every month. --shelley

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