06 July 2007

Save the climate with…coffee?

Coffee and polar bears? Starting July 31, Starbucks will help educate customers about the climate crisis. Starbucks will promote the family-friendly documentary Arctic Tale with signs, cup holders and possibly plush dolls. Arctic Tale, opening July 25, is about a baby polar bear and walrus pup trying to survive as their world melts away due to climate change. Starbucks will also host a “National Day of Discussion” on August 15 with environmental leaders discussing solutions to the vital climate issue at select Starbucks.

- Jessica

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