16 October 2006


Last Friday, my favorite rockstar/activist, Bono, was on Oprah. He wasn’t there touting a new album, or tour, but instead introducing us Americans to his a new idea: PRODUCT(RED).

Already up and running in the UK and as of Friday, the US, companies such as Emporio Armani, Motorola, Apple, and Gap are teaming up with PRODUCT(RED) to produce “red” products (for those who don’t like the color red, not to worry, not everything is red). Why red? Red is the color associated with fighting AIDS, which is what this venture aims to do. According to Bono, it takes very little money to provide Antiretroviral (ARV) Drugs to those women and children in Africa afflicted with the disease. Bono, together with Bobby Shriver, co-founded PRODUCT(RED), in an effort to make contributing as easy as buying a t-shirt.

Why should we, living in Dallas, get involved? We have to set an example for our kids to teach them compassion, selflessness and to care for others, even if you don’t know them or aren’t affected directly by them. It doesn’t take much money, or time for that matter, just a want to help change the world just a little to make it a better place for your kids to live in.

To learn more, and see all the PRODUCT(RED) things available, check out www.joinred.com.


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